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Sales Writing Workshop |
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Course Description
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| This 16-hour sales writing training workshop focuses on customer
correspondence and proposals: letters
to get or follow up a sales appointment,
letters or email to build goodwill,
responses to inquiries, apologies, introductions
of new products or services, announcements
of new rates or policies, transmittals.
Whatever the sales writing tasks, salespeople
will increase their results and reduce
their paperwork time. |
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| Key Objectives |
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- Reduce sale writing time
- Organize ideas more effectively
- Write attention-getting correspondence
throughout the entire sales and
marketing cycle
- Develop proposals that address
a customer's/client's specific interests
- Select an appropriate writing style
- Create eye appeal
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| Who Should Attend This Sales Writing Training Course |
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| Salespeople and their managers |
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Materials/Texts
Sales writing workshop participants will receive
the text E-Writing: 21st-Century
Tools for Effective Communication
by Dianna Booher
(Simon & Schuster/Pocket Books).
Additionally, they will work with consultant-provided sales
writing exercises and their own on-the-job writing
samples. Job-aid cards are also included.
Class Size
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| 15-20 participants |
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| To Schedule This Writing Skills Training Workshop |
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| Call Booher Consultants at 817-318-6000 or
email training@booher.com to
discuss bringing this writing skills training workshop to your
organization. |
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