In l980, Booher’s founder (Dianna Booher) published a ground-breaking business book Would You Put That in Writing? to wide critical acclaim. From extensive media coverage of the book, corporations began to call asking her to help them resolve the time-consuming, frustrating problem of poorly written documents that confused rather than clarified messages to clients and colleagues.
Dianna then began to build a team of communication consultants to help train engineers, accountants, lawyers, managers, salespeople, and other professionals to write better and faster.
But some of her early key clients––IBM, ExxonMobil, Texas Instruments, AMR––asked for more. That is, as they began to see the results from the initial business writing training, they asked her to apply these same communication principles to other critical areas: oral presentations, customer service, and interpersonal skills.
That meant “back to the drawing board,” researching more and more organizations and their communication habits—what worked, what didn’t, and why. Based on this ongoing research among client organizations, Dianna published several other ground-breaking books on other aspects of communication:
|Cutting Paperwork in the Corporate Culture|
(listed on Executive Soundview’s “Best 25 Business Books
|Writing for Technical Professionals|
|Good Grief, Good Grammar (Writers Digest Book Club)|
|Communicate with Confidence®! (Newbridge Book Club)|
|Speak with Confidence!|
|E-Writing: 21st Century Tools for Effective Communication|
As each new book has been released, Booher Consultants has been asked to address these communication topics at industry conventions on all six populated continents. Currently, Booher and its strategic partners serve clients in North and South America, Europe, the Middle East, and the Pacific Rim.
Through the years, Booher has continued to grow through in-depth industry research and client assignments so that it currently helps organizations improve performance through consulting projects and highly customized communication training in multiple formats: classroom, online, personal coaching, licensing arrangements, keynotes, and various other self-paced learning products.
|“Dianna Booher has changed the way corporate America communicates.”|
|—Dr. Mary K. Kickels, Vice President of Product Development, Encyclopedia Britannica Corporation|