Case Study - Sabre

“Top of the Mind” Status with Your Distribution Chain: Big Dividends

Client — Sabre, a world leader in travel commerce, providing decision-support tools, reservations systems, and consulting services for airlines

Strategic Goals

To keep the Sabre products and services “top of the mind” among travel agents around the world

Communication Challenges

•	Offer educational programming so powerful and rich that it would attract travel agents from around the world to their annual and semi-annual conferences
•	Create content so memorable that it would generate inquiries about new products and services
•	Provide specific tips to help their channel partners build their small businesses, thus generating increased revenue for Sabre
•	Create unique delivery methods to attract attendees who might feel that “they’d seen it all before” at previously scheduled events

Solution

Booher's solution included:

•	Conducting Presentations That Work® training to provide fundamentals on oral presentations—both content and delivery.
•	Coaching individual and team presenters to create unique presentations, including – catchy themes and titles to attract attention – unique, interactive delivery formats to engage attendees – focused messages both to persuade and inform
•	Reviewing, evaluating, and developing key messages

Results

Presenters at the world conference generated high enthusiasm among attendees and achieved their goal for generating leads for additional services and products.