Communication Tip of the Day: People never outgrow their need to be persuasive. Salespeople have to persuade customers to buy. Customers have to persuade salespeople that the time they are investing in servicing their accounts will pay off over the years. The entry-level employee hopes to persuade the manager to approve a raise. The manager [...]
People never outgrow their need to be persuasive. Salespeople have to persuade customers to buy. Customers have to persuade salespeople that the time they are investing in servicing their accounts will pay off over the years. The entry-level employee hopes to persuade the manager to approve a raise. The manager wants to persuade the CEO [...]
Watching reporters on the TV news can be a good learning exercise—in what NOT to do. They stick a microphone in the face of a flood victim and ask, “What does it feel like to lose your home and all your priceless possessions?” (Are they expecting, “It feels great”?) They ask a teen whose father has just [...]
Elevator pitches should succinctly convey what you do with the intention of engaging the listener in conversation about how you might help them. People make them to those with whom they want to open dialog with the intention to sell, consult, raise funds, or otherwise solicit interest in a project. Elevator pitches need to be [...]
This tweet from a colleague trapped on an airplane just popped up on my TweetDeck: “2 [airline] trips in a week. Hands down the rudest, stupidest policies in the industry. Not that their leaders notice nor care. No more 4 me.” Tomorrow there’ll be another complaint—well-deserved or not. We hear often that customers have high [...]
