Communication Challenges for Leaders of the Future—Part 2: Use Multiple Channels

A fifty-something CEO recently complained to his colleagues around the conference table, “I hardly ever hear from my kids anymore.” The other colleagues at the table—all CEOs—chimed in. Max added this tidbit from the conversation he’d had with his own son the previous weekend:

“Son, your mother and I would like you to call occasionally. We want to know what you and the family are up to these days.”

The son responded, “What? Don’t you read my Facebook page?”

The same scene is unfolding every day in the workforce. The various generations are using different channels to communicate.

As a leader, if you want to make sure your employees, suppliers, and customers hear your message, you have to tap into all channels. And most important, you have to listen to all channels.

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