Timeless Ideas to Tempt and Engage a New Audience
Our consumer culture loves new things. We thrive on the latest trends, gizmos, and gimmicks. But sometimes the right message for the moment resides on your bookshelf or eReader inside the pages of a classic written a hundred years ago. As you aim to communicate with your audience, don’t always assume that you need to create something new in order to offer value.
After all, our politicians are still quoting Ronald Reagan’s truisms from 20 years ago. Our government still operates from a document written more than 200 years ago. Theatres still fill with patrons eager to see Shakespeare’s plays. Hollywood producers still do remakes of classic movies from the l950s. Financial advisors still swear by investment philosophies developed in the 1930s.
If you’re a writer or speaker, no doubt you have countless articles, books, and speeches in your archives that contain timeless ideas and offer great insight to others in their present challenges and situations. Don’t dismiss your older content because of the expectation for something newer, brighter, and shinier. Granted, some of the analogies might be out of date or the graphics might not represent the latest style, but the ideas are sound, solid, and significant.
Consider what you have prepared over your years as a communicator. Think of the benefit it could be to those who look to you as a thought leader but may never have seen what you wrote 10, 15, or 20 years ago.
Recently, I’ve partnered with NOVO Ink, an eBook publisher, helping authors with books in the faith and inspirational space bring out-of-print books back to the market. Why? Because I believe that the messages in those books are as relevant and valuable today as they were when I first wrote them. And I hope you’ll agree after taking a moment to check out my titles there (http://www.novoink.com/diannabooher ).
And just a note here: For those of you who primarily know me as a business book author, you may be surprised to learn that I’ve published 5 novels previously. In the weeks or months to come, I may link up with NOVO to bring those back to the marketplace as well. In any case, …
Consider how you can bring your content back into circulation in order to offer value to those you serve. Something old, something new, something borrowed, something…. Wait. That’s weddings, isn’t it?
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