Communicating Through Social Media: Give Information, Plus Insight
Whether blogging or tweeting, think tour guide. Consider past situations when you’ve been fortunate enough to have an experienced tour guide—possibly through the Smithsonian, the Louvre, or a historic center of interest. A guide doesn’t just function as a sign post: “Here’s an eighteenth century military uniform.” “There’s the kitchen.” “Turn left and then walk straight ahead and you’ll see the Mona Lisa.”
Instead, the tour guide provides intriguing anecdotes about historical figures, illustrations of how equipment was used in past centuries, statistics to put past feats in perspective so you can compare with current frames of reference.
That tour guide’s insight elevates the information from dry to dramatic.
Serve your followers on the Internet in the same way. Aim not to be just a sign post to an article, book, or video, but a savvy person of opinion about the information you’re sharing. Add insight.
Share and Enjoy
No related posts.
Related posts brought to you by Yet Another Related Posts Plugin.
Discussion Area - Leave a Comment