Communicating Through Social Media Series: Think Value
Sure, some people play in the tweet stream as a pastime. The same people may connect on LinkedIn for laughs. And they friend on Facebook for fun. Those statements were truer several years ago, when the sites were newer, than they are today. Nowadays, the stream has trash, LinkedIn has spammers, and Facebook can become frivolous.
So if you want to be heard and stand out from the crowd, communicate something of value. “It’s a bad hair day” lacks inspiration. “Waiting in line at the airport” doesn’t contribute to people’s lives. “Life is what you make it” doesn’t provoke deep thought. “How about those Cowboys?” may stir up discussion in Dallas, but it’s not exactly a life-changing issue.
Consider contributing to the stream of communication with value statements, not polluting it.
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