Social Media as a Tool for Business Decisions?
In a recent poll, we asked 232 webcast participants the following question:
“To what degree do you think your executives value social media for making business decisions?”
Here are the results:
As you can see, only 28% of the respondants saw evidence that their executives considered social media either extremely valuable or valuable in making business decisions. Even if executives see the how, few see the why of this powerful medium.
No matter where your organization falls, there’s no denying the popularity of social media. Facebook alone has almost 500 million users. In fact, if it were a country, Facebook would be the fourth largest in the world. And YouTube has become the second largest search engine with its 100 million videos.
We’d like to hear from you. How does your organization use social media for making business decisions?
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