Booher BanterBusiness Communication Consultant

By Kari Gates, Marketing Director at Booher Consultants, Inc.

Are you looking for a cutting-edge tool to communicate your message to clients, colleagues, or staff? We think we found one.

It’s not often that we do product reviews, but we’ve recently examined Brainshark and like it so much we thought we’d share the insight with you.

Benefits

Usability: When I sat down to create our first presentation in the Brainshark platform, a company overview, I was struck by the ease of use—especially considering the breadth of possibilities available in the platform.

Creativity: Brainshark converts your presentation slides into Flash videos for viewing by end users anywhere at any time. You can even incorporate audio recordings, live web pages, surveys, and much, much more. Simply post, embed, or email the presentations, reaching wider audiences with your key messages.

Functionality: Brainshark even allows you to enable viewer guest books for follow-up communication after your presentation has been viewed. Translated for a non-tech audience, what that means is that anyone who wants to view your presentation enters their name and email address, letting you know they’ve viewed it.

Drawbacks

Before you can start creating presentations, Brainshark offers several training educational presentations you’ll want to complete before you’re up and running…a few hours worth, in fact. Also, it can be a little overwhelming to decide which options to use to make the most of your message. But then that’s where your creativity shines!

It’s exciting to discover a communication tool that allows us to incorporate Booher’s key communication concepts with the technology to deliver our message in a memorable way. We’d love to hear your experience with Brainshark or any similar platform. How are you using the tools?

By the way, check out my first Brainshark project and let me know what you think!

NOTE: In the interest of full-disclosure, Brainshark asked us to try out their platform, but it’s only because we found it really useful that we’re sharing our experience with you.

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