The Press, The President, The Promises—Persistence in Communication Pays…Again

You’ve probably read posts in this blog before about persistence in communication. Well, here’s another example unfolding before our eyes.

Laura Ling and Euna Lee, the two journalists who spent more than four months detained in North Korea for entering the country illegally, were released this morning after Kim Jung Il’s persistent demands were met that former president Clinton visit him.

The journalists were allowed to keep calling home with Kim Jung Il’s repeated demands, ”Send Clinton.” “Send Clinton.” “Send Clinton.”

And he got his wish. The plane landed. The President visited. The press members were released.

Whether you’re a politician making campaign promises, a job seeker looking to get your foot in the door, or a CEO trying to get your employees to embrace a new idea—I’ll say it one more time—persistence pays.

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