Survey: Leaders Struggle in Knowing How Much Information to Communicate
How much is too much? How little is too little? Information, that is. Leaders are struggling to know what to pass on to their employees and what to hold close to the vest, as the old saying goes.
T&D Journal recently reported on a study conducted by AchieveGlobal titled “Leading in Tough Times” that 52 percent of leaders say their frequency of communication about the economy has increased. Thirty-eight percent report no change in the frequency, and nine percent have decreased communication.
Two striking things stand out about this study: 1) Of the 250 respondents on this survey, only 24 percent were vice presidents or senior executives. Fully 46 percent of the respondents had only the title of “manager.” That, in and of itself, may mean they lacked the appropriate information to pass on–and that their direct reports perceived what they heard as wishful thinking. 2) It may mean that these managers lacked skill in communicating.
Another intriquing fact (one that tends to underscore my earlier points) is that these leaders themselves did not judge themselves successful at instilling confidence in their employees. Only 20 percent of these leaders thought that their communication was successful in answering questions and easing fears about job security and company stability.
One big issue noted: Senior executives didn’t necessarily share information with middle managers and frontline supervisors who faced employees on a day-to-day basis. Ah, the credibility issue when they answered questions, maybe?
So we’re back to the old adage I often preach: The worse the news, the more effort that should go into communicating it. Credibility is at stake.
Read the full article on page 20 of the June 2009 T+D magazine.





