Brilliant Banter—The Value of Talking It Through
Our latest Get Your Book Published event January 10-12, 2008, wrapped up this past weekend. Authors left here with exciting projects ready to add to their already distinguished product and service lines. Independent consultants, employees of large organizations, novelists—they all understood the value of writing a quality book quickly and that the burden of marketing primarily falls to them as authors, not their publishers.
But the most amazing thing was NOT the gem of the book ideas presented—although there were many. It was not the book titles created—although titles flowed readily. It was not the clever marketing plans developed—and some were spectacular. It was not spin-off products developed from the book ideas—although they popped like corn.
Decidedly, the real rush for all of us gathered in the room became the growing excitement in brainstorming ideas with brilliant colleagues committed to helping each other think through ideas until they became crystal clear and ripe for the writing. The energy became thick enough to slice. At five in the afternoon, the group felt as charged up as if they’d just arrived at 8:00 a.m. Passionate people get pumped about communicating ideas clearly and compellingly.
Thus, the value of talk. Talk too much and you talk your book (or any idea) away. You spend all your energy on the talk, and have none left for the project or the book. But focused talked with a skilled facilitator and brilliant colleagues committed to your goal can crystallize thinking on your core message, plan, or goals.
That’s what happened this weekend at our Get Your Book Published event. And that’s why I’m dog tired today—and why I totally love my job.
(If you have a book you’re itching to write, call for information on our fall event: 1.800.342-6621.)
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