Throughout the course of a busy day, who doesn’t sing the praises of e-mail—that tool that saves you from having to contact Chatty Cathy or deal with Boring Bill? E-mail can be used for pretty much anything these days, which means that our in-boxes are so filled with spam and clutter that we hit “delete” more often than “send.”
A powerful lesson-in-point comes in light of the thirty-three deaths that occurred Monday on the Virginia Tech campus. One of the ways that the university tried to warn people of the danger was through e-mail. USA Today included the following transcripts of the messages sent to students:
Monday, April 16, 9:26 a.m.
Subject: Shooting on campus
A shooting incident occurred at West Amber Johnston earlier this morning. Police are on the scene and are investigating. The university community is urged to be cautious…. Stay attuned to the www.vt.edu. We will post as soon as we have more information.
Twenty-four minutes later, another e-mail went out.
Monday, April 16, 9:50 a.m.
Subject: Please stay put
A gunman is loose on campus. Stay in buildings until further notice. Stay away from all windows.
Without raking a traumatized community over the coals, these e-mail subject lines undeniably fall far short of a clear warning.
Consider the subject lines: “Shooting on campus” and “Please stay put.”
The first might have been glossed over simply because it didn’t say which campus, where, and when. At large colleges, crime alerts may come around once or twice a week. Without more specifics, many students, faculty, or staff may have deleted this as a random news item cluttering their Monday-morning mail. The second is the real kicker: “Please stay put.” Spam, anyone? More informative subject lines might have been “Shooting on Virginia Tech campus this morning.” Instead of the generic, “Please stay put,” “Killer loose on campus—lock yourself inside,” would have grabbed far more attention.
Before you hit send, ask yourself, “Is what I’ve written precise, concise, compelling?”
The purpose here is not to blame the officials at Virginia Tech in their moment of crisis surrounding this massacre, but to remind us all to stop and think about how to use e-mail most effectively. Although the choice is rarely a matter of life and death, the answer may be worth more than a moment of silence.
Our prayers are for the families and community that have been torn apart by this tragedy.
Posted at 8:09am in
Communication—Written |
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