This morning as I flipped through the TV channels to gather the day’s news, I paused on one network to hear these headlines: "’Death to the President’ Was Shouted from the Streets of Iran This Morning" … "Long Live Barbaro, the Race Horse." The two headlines, one coming on the heels of the other, caught [...]
The Measure of Success: Bush's State of the Union
How do you know if you’ve been successful in communicating your message? The results you see. If you walk into a department store and ask for a refund on merchandise when you don’t have a receipt and walk out with the refund, then you’ve been successful. The purpose of the State of the Union address [...]
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Read MorePicky, Pushy People Getting on Your Nerves?
Here’s a note I once received from a reader: “I work in a public library and, for all of my twenty years of experience, still find handling rude, abusive patrons a challenge. My supervisor tells me not to take it personally, but that isn’t always easy. How do I respond when someone gets upset over [...]
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Read MoreWords That Sell and ThoseThat Don't
Brad Inman, real estate expert, reveals research on words that can make a big difference in whether your house sells quickly or sits on the market for months or even years: Houses advertised as "beautiful" and "well landscaped" sell 15% better than those without such labels. But those described as a "good value" take 5% [...]
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Read MoreCan Corporate Communication Survive Best Buy's "Smashing the Clock" Culture?
BusinessWeek Online ran an article by Michelle Conlin (click here for the full text) about the schedule-less work environment that Best Buy has begun testing at its corporate office. Here’s an excerpt: "No schedules. No mandatory meetings. The nation’s leading electronics retailer has embarked on a radical—if risky—experiment to transform a culture once known for [...]
