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Home» 2007 » January

Slogans May Communicate the Soul's Secrets

Posted by Dianna Booher - January 30, 2007 - General Communication
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This morning as I flipped through the TV channels to gather the day’s news, I paused on one network to hear these headlines:  "’Death to the President’ Was Shouted from the Streets of Iran This Morning" … "Long Live Barbaro, the Race Horse." The two headlines, one coming on the heels of the other, caught [...]

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The Measure of Success: Bush's State of the Union

Posted by Dianna Booher - January 24, 2007 - Communication—Oral
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How do you know if you’ve been successful in communicating your message?  The results you see.  If you walk into a department store and ask for a refund on merchandise when you don’t have a receipt and walk out with the refund, then you’ve been successful.  The purpose of the State of the Union address [...]

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Picky, Pushy People Getting on Your Nerves?

Posted by Dianna Booher - January 22, 2007 - Communication—Oral
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Here’s a note I once received from a reader:  “I work in a public library and, for all of my twenty years of experience, still find handling rude, abusive patrons a challenge. My supervisor tells me not to take it personally, but that isn’t always easy.  How do I respond when someone gets upset over [...]

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Words That Sell and ThoseThat Don't

Posted by Dianna Booher - January 9, 2007 - Communication—Written
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Brad Inman, real estate expert, reveals research on words that can make a big difference in whether your house sells quickly or sits on the market for months or even years: Houses advertised as "beautiful" and "well landscaped" sell 15% better than those without such labels.  But those described as a "good value" take 5% [...]

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Can Corporate Communication Survive Best Buy's "Smashing the Clock" Culture?

Posted by Dianna Booher - January 2, 2007 - Uncategorized
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BusinessWeek Online ran an article by Michelle Conlin (click here for the full text) about the schedule-less work environment that Best Buy has begun testing at its corporate office.  Here’s an excerpt:  "No schedules. No mandatory meetings.  The nation’s leading electronics retailer has embarked on a radical—if risky—experiment to transform a culture once known for [...]

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