Booher BanterBusiness Communication Consultant

I caught the appearance by Arthur C. Brooks on Good Morning America recently and learned some interesting statistics.  As he did research for his latest book Who Really Cares: The Surprising Truth About Compassionate Conservatism, Mr. Brooks discovered that conservative households in America donate 30% more money to charity each year than liberal households.  It seems conservatives are putting their money where their mouths are.

This is not a political comparison of conservatives and liberals, but the discussion caused me to pause and consider if we are letting our "actions speak louder than words" in daily credibility decisions.

If people don’t think you’re personally credible, your message won’t matter.   And anybody who hides behind the computer all day and communicates primarily through email or a website will be at a distinct disadvantage in building credibility.

Generally, five things either contribute or detract from someone’s inclination to believe you: 

• The Look—your appearance and physical presence such as dress, grooming, body
  language
• The Language—the words you choose and how well you think on your feet to
  express yourself
• The Likeability Factor—your personality and the “chemistry” you create between
  yourself and others
• Character—your values and integrity
• Competence—your skill and track record of results

If having a high credibility factor were illegal…would there be enough evidence in your work life to convict you?  What does your cubicle neighbor see when no one else is looking?  Do you work diligently on company projects, or do you prop up your feet and do the bare minimum?  Do you slip pens or staplers into your bag because "there are plenty lying around?"

Credibility means more than putting your money where your mouth is.  It means walking consistently in a manner of excellence.  The look, the language, the likeability factor, character, competence.  If you can manage these five areas well in the workplace, the sky’s the limit for you. 

Have you witnessed a memorable credibility issue in your office?  How did you or others respond to that situation?

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Posted at 11:30am in Communication—Interpersonal | Permalink | Add Comment » |