Publishing a Book Builds Credibility, Among Other Things
I found a great blog for those interested in sales and marketing. It’s called S&MM SoundOff (http://vnutravel.typepad.com/soundoff/2006/09/readers_soundof_1.html) and it posted one of my blogs today about the merits of professional salespeople publishing a book in their field of expertise. This site is the online home of Sales and Marketing Magazine and provides links to several other quality publications, like Training, Incentive, Presentations, and Potentials.
In addition to credibility, the article describes how businesspeople-turned-authors can realize greater earnings, attract more speaking opportunities, watch their business grow, and receive recognition as an expert in their field.
If you’re in business, the S&MM site provides excellent reading material. Share any interesting articles you discover by sending me a "comment."
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