Mixed Messages Muddy the Water
While delivering a seminar earlier this month, I overheard this conversation unfold between two managers in the front row:
"I can’t put off the decision any longer—I have to give the president an answer tomorrow about taking over the operations in Germany."
"I don’t know why you’d turn it down! It would be a great experience for your kids. Only two years there. Then you’d come back here and have any job you wanted for the next twenty years."
"Maybe. It’d be great if it were just my wife and me. But I’d have to move our two youngest kids, my mother-in-law, and our granddaughter."
"The company wants you there, right? Did they give you a choice?"
"I think so—I mean, I think I have a choice. I guess that’s what I’ll try to determine in the meeting tomorrow. The president did ask me if I wanted the job."
"They don’t ask. If you don’t take this assignment, it’ll be your last shot at the executive suite."
The manager with the pending meeting pondered his predicament: What had the president meant? Take it or leave it? Or, take it and love it?
A little later in the seminar when our discussion turned to email, a participant brought up another example of mixed messages in the incoming email on her laptop. The opening paragraph of the email addressed to committee members read like this: "You are cordially requested to be a member of the Goals and Planning Committee for the coming year. As a member of this committee, you will need to attend a two-day meeting at the Houstonian on October 15-16. If you have a serious schedule conflict and cannot serve, please contact me immediately so that a replacement can be found." Which is it—a request or a command? "You are cordially requested" implies a choice. "If you have a serious schedule conflict" implies that she’d better come up with a good excuse for not showing up.
Our email in-boxes, management presentations, and television airwaves deliver such confusion daily. Mixed messages make great fodder for lawyers, politicians, and comedians. But if you want your messages to be understood in the marketplace, always shoot straight with your audience.





